Teacup Productions (HK) Limited conducts "Story Quest' in the 2017/18 school year for 20 primary schools and offers "The Language Lab" to another 20 primary schools in the 2018/19 school year. The programmes aim to develop lower primary students' confidence in reading and writing in English.
Hong Kong Rugby Union conducted 'Rugby English Active Learning' in the 2017/18 school year for 30 primary schools. Participants participated in rugby games and related reading activities guided by native English-speaking coaches.
An anthology of winning entries of the English Alliance – Stories Alive: English Story-Writing Competition for Junior Secondary Students 2010/11 was launched on 16 February 2012 at British Council Hong Kong. It is hope that the anthology will serve as handy learning/teaching materials for enriching students' writing activities.